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Table 1 Standardized semi-structured interview guide based on the TPB

From: Salient beliefs among Canadian adults regarding milk and cheese consumption: a qualitative study based on the theory of planned behaviour

Introduction questions
Behaviours Cow’s milk and cheese consumption
 Attitude In your view, what are the advantages/disadvantages of consuming fluid milk/cheese?
 Subjective norm In your circle/environment, tell us who are the people (or group) that are important to you and that could influence your food habits.
  Among these people, who would approve/disapprove of your decision to consume fluid milk/cheese?
 Perceived behavioural control In your view, what would enable/prevent you from consuming fluid milk/cheese?
Ending questions