Table 1 Attributes and levels of attributes manipulated in the mock packs
Attribute | Levels |
|---|---|
Front-of-pack label | • None • Daily Intake Guide • Multiple Traffic Light • Health Star Rating |
Health Claim | • None • Nutrient content claim • General level claim • Higher level claim |
Price | • Cheap • Moderate price • Expensive |
Healthiness | • Unhealthy • Moderately healthy • Healthy |
Food type | • Cookies • Corn flakes • Pizza • Yoghurt |