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Table 4 Health claim levels by food type

From: Protocol for a Randomized Trial Assessing Consumer Evaluations of Pre-Packaged Foods that Systematically Vary by Nutrition Information and Product Attributes

Health claim

Food type

Cookies

Corn flakes

Pizza

Yoghurt

No claim

-

-

-

-

Nutrient content claim

Reduced saturated fat

High in fiber

Reduced salt

High in calcium

General level health claim

Reduced saturated fat to help reduce total blood cholesterol

High in fiber to help improve digestive function

Reduced salt to help maintain healthy blood pressure

High in calcium for strong bones

Higher level health claim

Reduced saturated fat. A diet low in saturated fat helps reduce the risk of coronary heart disease.

High in fiber. A diet high in fiber helps reduce the risk of bowel cancer.

Reduced salt. A diet low in salt helps reduce the risk of hypertension.

High in calcium. A diet high in calcium helps reduce the risk of osteoporosis.