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Table 5 Reported experience and willingness of participants to pay for Epi-E after 2-week home trial period

From: Acceptability and utilization of a lipid-based nutrient supplement formulated for pregnant women in rural Niger: a multi-methods study

  September 2014 (non-Ramadan)
No. of participants, (n) 23
Hedonic scale scores of Epi-Ea, median (min, max)
 Overall liking 5 (5, 5)
 Color 5 (5, 5)
 Taste 5 (5, 5)
 Smell 5 (5, 5)
Interviewer’s perception, n (%)
 Interviewer believes participant was enthusiastic about Epi-E 23 (100.0)
Willingness to eat Epi-E again, n (%) 23 (100.0)
Willingness to purchase Epi-E, n (%) 22 (95.70)
Willingness to pay for Epi-E, Mean (SD)
 Amount willing to pay per daily sachet of Epi-Ea $0.31 (0.29)
 Amount last paid for daily prenatal micronutrient $0.05 (0.05)
 Amount last paid for 1 serving of favorite snack food $0.31 (0.19)
 Willing to pay more for Epi-E than prenatal micronutrient, n (%) 23 (100.0)
 Willing to pay more for Epi-E than favorite snack, n (%) 15 (65.21)
  1. aAll monetary values reported in USD and based on mid-market exchange rate (1 USD = 516.95 CFA Franc) during month of study (September 2014) www.xe.com