Table 5 Reported experience and willingness of participants to pay for Epi-E after 2-week home trial period
| Â | September 2014 (non-Ramadan) |
|---|---|
No. of participants, (n) | 23 |
Hedonic scale scores of Epi-Ea, median (min, max) | |
 Overall liking | 5 (5, 5) |
 Color | 5 (5, 5) |
 Taste | 5 (5, 5) |
 Smell | 5 (5, 5) |
Interviewer’s perception, n (%) | |
 Interviewer believes participant was enthusiastic about Epi-E | 23 (100.0) |
Willingness to eat Epi-E again, n (%) | 23 (100.0) |
Willingness to purchase Epi-E, n (%) | 22 (95.70) |
Willingness to pay for Epi-E, Mean (SD) | |
 Amount willing to pay per daily sachet of Epi-Ea | $0.31 (0.29) |
 Amount last paid for daily prenatal micronutrient | $0.05 (0.05) |
 Amount last paid for 1 serving of favorite snack food | $0.31 (0.19) |
 Willing to pay more for Epi-E than prenatal micronutrient, n (%) | 23 (100.0) |
 Willing to pay more for Epi-E than favorite snack, n (%) | 15 (65.21) |