Table 5 Consumer perceptions on mitigating ASF food safety risks

Milk

Boiling milk

For fresh/ raw milk buying from a trusted vendor or directly from a person who has cows and milks for sell

For packaged milk, only specific brands are perceived as safer, and mostly for making tea not giving to young children.

Beef

Boiling the meat/beef before frying or roasting

Purchasing from trusted retailers;

Checking for a stamp of quality on the meat;

Avoidance of beef

Assessment of characteristics such as appearance, color, and smell to get insights into the quality and safety of the ASFs.

Chicken and eggs

Preference for indigenous chicken and eggs over broiler chicken

Delaying consumption until one can access indigenous chicken from verified sources (Preference given to those from rural-upcountry homes);

Reducing frequency and amount of ASFs consumed.

Fish

Buying from a trusted retailer;

Reducing frequency and amount of ASFs consumed;

Checking for the hygiene of the ASFs by looking at the environment where the fish is sold