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Table 2 Cultural barriers on standard consuption of salt, sugar and fat in Iran

From: Policy analysis of socio-cultural determinants of salt, sugar and fat consumption in Iran

Theme Category Examples of cultural barriers
Cultural factors Inadequate structure of traditional medicine
People’s desire for traditional foods
Our religious leaders used to eat salt with their food
More consumption of traditional bread, cheese and dough (yogurt drink) which contain more salt and fat
Individual factors Low health literacy Families do not consider the nutritional principles and establish children’s taste mainly with salty, high-fat and sweet foods
Commercial factors The global trend of nutritional transition and its impact on Iranian society The tendency for fast foods and junk foods has increased
Social factors The progressive decline of people’s trust in NGOs Few NGOs work and assist the government in these fields
Media factors Inappropriate media management The potential of these tools seems to be under-utilized, and more unreliable information spread and people do not consider public health recommendations