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Table 2 Cultural barriers on standard consuption of salt, sugar and fat in Iran

From: Policy analysis of socio-cultural determinants of salt, sugar and fat consumption in Iran

Theme

Category

Examples of cultural barriers

Cultural factors

Inadequate structure of traditional medicine

People’s desire for traditional foods

Our religious leaders used to eat salt with their food

More consumption of traditional bread, cheese and dough (yogurt drink) which contain more salt and fat

Individual factors

Low health literacy

Families do not consider the nutritional principles and establish children’s taste mainly with salty, high-fat and sweet foods

Commercial factors

The global trend of nutritional transition and its impact on Iranian society

The tendency for fast foods and junk foods has increased

Social factors

The progressive decline of people’s trust in NGOs

Few NGOs work and assist the government in these fields

Media factors

Inappropriate media management

The potential of these tools seems to be under-utilized, and more unreliable information spread and people do not consider public health recommendations