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Table 2 Factors of food and its advertisement which influence respondents’ food choice

From: Food advertisement influences food decision making and not nutritional status: a study among university students in Ghana

Variable

Frequency

Percentage (%)

(n = 367)

Factors which influenced respondents food choices without advertisement

 Name and familiarity with food

94

25.6

 Cooking method

77

21.0

 Appearance

117

31.9

 Taste

79

21.5

Factors which influenced respondents food choices with advertisement

 Brand

90

24.5

 Price

117

31.9

 Taste

160

43.6

Patronage of advertised foods

 Daily

63

22.9

 Weekly

89

32.4

 Monthly

123

44.7

Type of food patronized due to adverts

 Beverages (sugar sweetened)

132

36.0

 Pastries (high fat)

106

28.9

 Meals

109

29.7

 Fruits and Vegetables

20

5.4

Level of importance of food adverts

 Not important

87

23.7

 Important

181

49.3

 Very important

99

27.0