Variable | Frequency | Percentage (%) |
---|---|---|
(n = 367) | ||
Factors which influenced respondents food choices without advertisement | ||
Name and familiarity with food | 94 | 25.6 |
Cooking method | 77 | 21.0 |
Appearance | 117 | 31.9 |
Taste | 79 | 21.5 |
Factors which influenced respondents food choices with advertisement | ||
Brand | 90 | 24.5 |
Price | 117 | 31.9 |
Taste | 160 | 43.6 |
Patronage of advertised foods | ||
Daily | 63 | 22.9 |
Weekly | 89 | 32.4 |
Monthly | 123 | 44.7 |
Type of food patronized due to adverts | ||
Beverages (sugar sweetened) | 132 | 36.0 |
Pastries (high fat) | 106 | 28.9 |
Meals | 109 | 29.7 |
Fruits and Vegetables | 20 | 5.4 |
Level of importance of food adverts | ||
Not important | 87 | 23.7 |
Important | 181 | 49.3 |
Very important | 99 | 27.0 |