Table 3 How respondents socio-demographic characteristics influence patronage of advertised foods, type of food patronised due to advertisement and level of importance of food advertisement
Variable | Patronage of advertised foods | p—value | Type of food patronized due to adverts | p—value | Level of importance of food adverts | p—value | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Daily | Weekly | Monthly | Beverages | Pastries | Meal | Fruits and Vegetables | Not Important | Important | Very Important | ||||
n (%) | n (%) | n (%) | n (%) | n (%) | n (%) | n (%) | n (%) | n (%) | n (%) | ||||
Age (in years) | |||||||||||||
< 18 | 2 (0.5) | 6 (1.6) | 3 (0.8) | 3 (0.8) | 4 (1.1) | 4 (1.1) | 0 (0.0) | 2 (0.5) | 7 (2.0) | 2 (0.5) | |||
18—22 | 37 (10.1) | 76 (20.7) | 31 (8.5) | 51 (13.9) | 39 (10.6) | 47 (12.8) | 7 (1.9) | 39 (10.6) | 66 (18.0) | 39 (10.6) | |||
23—27 | 48 (13.1) | 111 (30.2) | 35 (9.5) | 72 (19.6) | 60 (16.3) | 52 (14.2) | 10 (2.7) | 39 (10.6) | 102 (27.8) | 53 (14.4) | |||
28—32 | 2 (0.5) | 5 (1.4) | 1 (0.3) | 1 (0.3) | 3 (0.8) | 4 (1.1) | 0 (0.0) | 4 (1.1) | 2 (0.5) | 2 (0.5) | |||
33 + | 3 (0.8) | 5 (1.4) | 2 (0.5) | 0.986 | 5 (1.4) | 0 (0.0) | 2 (0.5) | 3 (0.8) | 0.056 | 3 (0.8) | 4 (1.1) | 3 (0.8) | 0.522 |
Gender | |||||||||||||
Male | 41 (11.2) | 101 (27.5) | 30 (8.2) | 57 (15.5) | 50 (13.6) | 58 (15.8) | 7 (1.9) | 39 (10.6) | 84 (22.9) | 49 (13.4) | |||
Female | 51 (14.0) | 102 (27.8) | 42 (11.4) | 0.436 | 75 (20.4) | 56 (15.3) | 51 (13.9) | 13 (3.5) | 0.306 | 48 (13.1) | 97 (26.4) | 50 (13.6) | 0.804 |
Monthly Income (in GHS) | |||||||||||||
< 100 | 5 (1.4) | 11 (3.0) | 6 (1.6) | 10 (2.7) | 8 (2.2) | 3 (0.8) | 1 (0.3) | 10 (2.7) | 6 (1.6) | 6 (1.6) | |||
100—300 | 22 (6.0) | 51 (14.0) | 25 (6.8) | 21 (5.7) | 32 (8.7) | 36 (9.8) | 9 (2.5) | 25 (6.8) | 47 (13.0) | 26 (7.1) | |||
400—600 | 45 (12.3) | 97 (26.4) | 32 (8.7) | 73 (20.0) | 42 (11.4) | 52 (14.2) | 7 (1.9) | 35 (9.5) | 95 (25.9) | 44 (12.0) | |||
700—900 | 14 (3.8) | 39 (10.6) | 7 (1.9) | 26 (7.1) | 21 (5.7) | 13 (3.5) | 0 (0.0) | 12 (3.3) | 31 (8.4) | 17 (4.6) | |||
1000 + | 6 (1.6) | 5 (1.4) | 2 (0.5) | 0.317 | 2 (0.5) | 3 (0.8) | 5 (1.4) | 3 (0.8) | 0.001 | 5 (1.4) | 2 (0.5) | 6 (1.6) | 0.053 |
Level at the University | |||||||||||||
100 | 22 (6.0) | 27 (7.4) | 12 (3.3) | 18 (4.9) | 19 (5.2) | 20 (5.4) | 4 (1.1) | 10 (2.7) | 33 (9.0) | 18 (4.9) | |||
200 | 20 (5.5) | 46 (12.5) | 21 (5.7) | 40 (10.9) | 18 (4.9) | 25 (6.8) | 4 (1.1) | 30 (8.2) | 35 (9.5) | 22 (6.0) | |||
300 | 14 (3.8) | 44 (12.0) | 13 (3.5) | 22 (6.0) | 26 (7.1) | 20 (5.4) | 3 (0.8) | 15 (4.1) | 34 (9.3) | 22 (6.0) | |||
400 | 28 (7.6) | 58 (15.8) | 24 (6.5) | 38 (10.4) | 33 (9.0) | 33 (9.0) | 6 (1.6) | 24 (6.5) | 58 (15.8) | 28 (7.6) | |||
Other | 8 (2.2) | 28 (7.6) | 2 (0.5) | 0.086 | 14 (3.8) | 10 (2.7) | 11 (3.0) | 3 (0.8) | 0.738 | 8 (2.2) | 21 (5.7) | 9 (2.5) | 0.316 |