Table 7 Level of importance of food advertisement and aspect of advert’s influence on respondents’ food choice
Variable | Level of importance of food advertisement | |||
|---|---|---|---|---|
Not Important | Important | Very Important | p-value | |
n (%) | n (%) | n (%) | ||
Aspect of Advert’s influence on food choice | ||||
Brand | 5 (1.8) | 26 (9.5) | 32 (11.6) | |
Price | 18 (6.5) | 56 (20.4) | 15 (5.5) | |
Taste | 17 (6.2) | 74 (26.9) | 32 (11.6) | < 0.001 |