Table 1 Sociodemographic characteristics of study participants in Ethiopia, 2016 (n = 5362)

Age of respondents

15–19

3088

57.6

20–24

2274

42.4

Religion

Orthodox

2396

44.7

Muslim

1550

29.0

Protestant

1310

24.4

Catholic

49

0.9

Traditional

38

0.7

Others^a

19

0.3

Household wealth index

Poor

1672

31.2

Middle

992

18.5

Rich

2698

50.3

Educational status of the respondent

No education

991

18.5

Primary

2948

55

Secondary

1063

19.8

Higher

360

6.7

Occupation

Employed

2971

55.4

Sales/merchant

155

2.9

Agricultural

690

12.9

Skilled/ manual

1127

21

Others ^a

419

7.8

Family size

 < 5

2993

55.8

 ≥ 5

2369

44.2

Individual level media exposure

Yes

2594

48.4

No

2768

51.6