Consumers’ characteristics | Whole grain (%) | Refined grain (%) | ||
---|---|---|---|---|
Male | Female | Male | Female | |
Country of Origin | ||||
 Canadian born | 43.7 | 56.3 | 51.0 | 49.0 |
 Non-Canadian born | 41.0 | 59.0 | 52.3 | 47.7 |
Household Income | ||||
 Lower | 21.7 | 78.3a | 41.7 | 58.3a |
 Lower middle | 37.0 | 63.0a | 49.8 | 50.2 |
 Upper middle | 50.4 | 49.6 | 53.3 | 46.7a |
 High | 45.7 | 54.3a | 54.8 | 45.2a |
Food Security | ||||
 Food secure | 41.3 | 58.7 | 52.1 | 47.9 |
 Food insecure without hunger | 40.8 | 59.2 | 48.6 | 51.4 |
 Food insecure with hunger | 38.5 | 61.5 | 44.4 | 55.6 |
Education | ||||
 Less than secondary | 46.2 | 53.8 | 51.7 | 48.3 |
 Secondary | 35.4 | 65.6 | 47.5 | 52.5 |
 Some post-secondary | 43.9 | 56.1 | 53.9 | 46.1 |
 Post-secondary | 30.2 | 69.8 | 53.3 | 46.7 |
Physical Activity | ||||
 Active | 46.6 | 53.4 | 59.0 | 41.0a |
 Moderate | 36.9 | 63.1 | 53.5 | 46.5a |
 Inactive | 41.6 | 58.4 | 49.2 | 50.8 |
BMI Classification | ||||
 Normal | 30.1 | 69.9 | 51.2 | 48.9 |
 Overweight | 57.9 | 42.1 | 58.2 | 41.8 |
 Obese | 41.3 | 58.7 | 51.8 | 48.2 |