Table 5 Aspects of food advertisement and their influence on respondents BMI
Variable | BMI Classification | ||||
|---|---|---|---|---|---|
Underweight | Normal | Overweight | Obese | ||
n (%) | n (%) | n (%) | n (%) | p—value | |
Patronage of advertised foods | |||||
Daily | 1 (0.3) | 71 (19.3) | 17 (4.6) | 3 (0.8) | |
Weekly | 6 (1.6) | 150 (40.9) | 40 (10.9) | 7 (1.9) | |
Monthly | 2 (0.5) | 53 (14.4) | 16 (4.4) | 1 (0.3) | 0.909 |
Type of food patronized | |||||
Beverages | 4 (1.1) | 95 (25.9) | 28 (7.6) | 5 (1.4) | |
Pastries | 1 (0.3) | 79 (21.5) | 24 (6.5) | 2 (0.5) | |
Local meals | 3 (0.8) | 85 (23.2) | 17 (4.6) | 4 (1.1) | |
Fruits and Vegetables | 1 (0.3) | 15 (4.1) | 4 (1.1) | 0 (0.0) | 0.832 |
Level of importance of food adverts | |||||
Not important | 3 (0.8) | 65 (17.7) | 16 (4.4) | 3 (0.8) | |
Important | 2 (0.6) | 137 (37.3) | 36 (9.8) | 6 (1.6) | |
Very important | 4 (1.1) | 72 (19.6) | 21 (5.7) | 2 (0.6) | 0.756 |
Source of food advertisement | |||||
Radio | 0 (0.0) | 11 (3.3) | 1 (0.3) | 0 (0.0) | |
Television | 1 (0.3) | 57 (17.2) | 18 (5.4) | 1 (0.3) | |
Bill board | 1 (0.3) | 22 (6.6) | 3 (0.9) | 1 (0.3) | |
Internet | 6 (1.8) | 158 (47.6) | 43 (13.0) | 9 (2.7) | 0.753 |