Table 2 Results of the content validity ratio (CVR) and the content validity index (CVI)Â for the questionnaire
Dimension and items | CVR | Decision | CVI |
|---|---|---|---|
Knowledge | Â | Â | Â |
1. Chemical fertilizers and pesticides are used to produce organic foods. | 1.00 | Retained | 1.00 |
2. Organic foods are not natural products. | 0.39 | Eliminated | - |
3. Genetic modification is used in the production of organic foods. | 0.85 | Retained | 1.00 |
4. The nutritional value of organic foods is higher than that of conventional foods. | 0.85 | Retained | 1.00 |
5. Organic foods do not contain preservatives. | 1.00 | Retained | 1.00 |
6. Human or animal manure is used in organic farming. | 0.85 | Retained | 1.00 |
7. It is difficult for me to know whether food is organically produced or not. | 1.00 | Retained | 1.00 |
8. Organic foods taste better than non-organic foods. | 1.00 | Retained | 1.00 |
9. Organic foods are fresher than conventional foods. | 0.23 | Eliminated | - |
10. Organic farming supports small local farmers. | 0.69 | Retained | 0.92 |
Attitude | Â | Â | Â |
11. Buying organic foods is a good idea. | 0.08 | Eliminated | - |
12. Buying organic foods is logical and wise. | 0.85 | Retained | 0.92 |
13. The quality of organic foods is better than non-organic foods. | 0.85 | Retained | 1.00 |
14. Buying organic foods is enjoyable for me. | -0.85 | Eliminated | - |
15. I trust organic food producers. | 1.00 | Retained | 1.00 |
16. I am not interested in buying organic food. | 0.85 | Retained | 1.00 |
17. I am motivated to buy organic foods because of their beneficial properties. | 1.00 | Retained | 1.00 |
18. I believe that buying organic foods is better than buying non-organic foods. | 0.39 | Eliminated | - |
19. I am going to buy organic foods because of the positive image I have of them. | 0.39 | Eliminated | - |
20. I do not trust the information on organic food labels. | 1.00 | Retained | 1.00 |
Subjective norms | Â | Â | Â |
21. Many people who are important to me in life think that I should buy organic food. | 0.69 | Retained | 0.92 |
22. Many people who are important to me in life ask me to buy organic foods. | 0.85 | Retained | 1.00 |
23. The people whose opinions I value prefer not to buy organic food. | 0.69 | Retained | 0.85 |
Health Consciousness | Â | Â | Â |
24. I care about my health. | -0.85 | Eliminated | - |
25. Non-organic foods are as healthy as organic foods. | 0.69 | Retained | 1.00 |
26. Organic foods are natural, so they are better for my health. | 0.69 | Retained | 1.00 |
27. Organic foods are healthier; because they do not contain hormones. | 0.85 | Retained | 1.00 |
28. Organic foods are healthier; because they do not contain antibiotics. | 0.85 | Retained | 1.00 |
29. Organic foods are healthier; because they do not contain toxic or chemical residues. | 0.85 | Retained | 1.00 |
30. I choose food carefully to make sure it is healthy. | 0.69 | Retained | 0.88 |
31. I think of myself as a health-conscious consumer. | 0.69 | Retained | 0.85 |
32. I often think about health-related issues. | 0.69 | Retained | 0.85 |
Environmental concerns | Â | Â | Â |
33. The environmental balance is highly vulnerable and can be easily disrupted. | 0.85 | Retained | 0.92 |
34. Human beings do not use the environment properly. | 0.69 | Retained | 0.92 |
35. Human beings must maintain the balance of the environment for survival. | 0.85 | Retained | 0.85 |
36. Improper human interference in the environment can lead to catastrophic consequences. | 0.85 | Retained | 0.92 |
37. The environment must be protected by using environmentally friendly farming methods. | 0.85 | Retained | 0.92 |
38. The production of food products in conventional ways does not harm the environment. | 1 | Retained | 1.00 |
39. Organic foods production is better for the environment; because in this method, pesticides and chemical fertilizers are not used at all or are used in lesser amounts. | 0.85 | Retained | 0.92 |
40. Organic foods production is better for the environment; because in this method, Hormones are not used at all or are used in lesser amounts. | 0.69 | Retained | 0.85 |
41. Organic farming methods are better for the environment than conventional methods. | 0.85 | Retained | 1.00 |
Perceived convenience of purchase | Â | Â | Â |
42. Organic foods are available in sufficient quantities in the stores where I do shopping. | 1 | Retained | 1.00 |
43. It is hard to find organic foods in the stores where I go shopping. | 0.23 | Eliminated | - |
44. If there are organic foods in the stores where I go shopping, I think of buying them. | 1 | Retained | 1.00 |
45. I can easily find organic foods in my neighborhood. | 0.69 | Retained | 1.00 |
46. I intend to buy organic foods, provided they are more accessible in the market. | 0.69 | Retained | 1.00 |
Perceived price | Â | Â | Â |
47. The price of organic foods is very important to me. | 0.85 | Retained | 1.00 |
48. I often refuse to buy organic foods; because I think they are expensive. | 0.85 | Retained | 1.00 |
49. It is important to me that the price of organic foods be similar to that of non-organic foods. | 1 | Retained | 1.00 |
50. I always try to find cheap foods while shopping. | 0.69 | Retained | 0.92 |
51. I intend to buy organic foods, provided they are sold at a lower price. | 0.85 | Retained | 1.00 |
Sensory characteristics | Â | Â | Â |
52. Organic food products taste good. | 1 | Retained | 1.00 |
53. The appearance of organic foods is not appealing and attractive. | 1 | Retained | 1.00 |
54. Organic foods have a good and pleasant texture. | 1 | Retained | 1.00 |
55. Organic foods packaging is not attractive. | 1 | Retained | 1.00 |
Purchase intention | Â | Â | Â |
56. I am willing to buy organic food while shopping. | 0.85 | Retained | 0.92 |
57. I will make an effort to buy organic food in the near future. | 1 | Retained | 1.00 |